Africa’s largest bottler, Coca-Cola Beverages Africa (CCBA),
on Monday opened its doors for the first day of operations.
The new company, which is the 10th largest Coca-Cola bottler
worldwide, would produce and distribute approximately 40% of all Coca-Cola
beverage volumes in Africa.
Headquartered in South Africa, CCBA would manufacture and
sell 40 still and sparkling brands from more than 30 African bottling plants.
CCBA would serve 14 high-growth countries including Tanzania,Namibia,
Kenya, Uganda, Ethiopia, Mozambique, Ghana, Mayotte, Comoros and
Nigeria. Botswana, Swaziland and Zambia are expected to be included in the next
12 to 18 months.
Doug Jackson, chief executive of CCBA said the creation of
CCBA provides a stronger, more successful Coca-Cola system in Africa.
"We will also seek to be a critical part of our
customers’ growth strategies and invest substantially in our people and in
their growth and development to build both capacity and capability,"
Jackson said in a statement.
"As one operation, CCBA will better serve our consumers
and communities in Africa, offering consumers greater choice, broader
availability and better value."
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