DANGOTE Group that eyes opening a cement plant in
Tanzania has emerged among Africa’s top 10 most valuable brands in 2013,
according to a survey conducted by Business Magazine, a pan-African business
magazine.
In a survey tagged ‘The Brand Africa 100 Table’,
Dangote emerged the most valuable brand in the consumer goods sector with an
African brand value of 216. However, the
brand emerged the 8th most valuable brand when placed against brands from other
sectors.
“The Brand Africa 100” table was established in
2011, in recognition of the growth of
African brands, which were beginning to challenge global brands in
Africa or lead global brands in new categories such as telecommunications.
Commenting on the recognition of Dangote brand, the
magazine stated, “But what is perhaps a little more surprising is that Dangote,
the largest manufacturing conglomerate in West Africa, and Globacom, the
Nigeria-based telecommunication provider, are also in the lists. Both brands have
managed to win the hearts of the communities in which they operate.”
Declaring brands as asset, the magazine stated that
the aim of Brand Africa 100 is to identify, acknowledge and promote African and
global brands that are catalysts for Africa’s growth, reputation and value.
Explaining its method of arriving at the brands’ ranking said, it said, “The
study involved a comprehensive research among consumers 18 years and older,
living in representative countries in metropolitan sub-Saharan Africa regions
to draw up a list of the most admired African and global brands in Africa.
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