Philips seeks larger African share

By AGENCIES    

PHILIPS Electronics says it is committed to building a long-term sustainable business footprint in Africa, in line with the growing population on the continent.

Philips Electronics executive vice-president Ronald Jong, said the firm was committed to an aggressive multi-year investment plan to significantly increase its business footprint in the coming years, based on local, relevant products and innovations that address the needs of the growing African population.

In a statement issued recently, Jong said Philips had been active in Africa for over a century and would in the coming year increase its presence.

“We are committed to building a long-term sustainable business footprint in Africa. Growth in sub-Saharan Africa, especially Nigeria, Ghana, Angola, Kenya is projected to be around 6 per cent in 2012 and our ambition is to gain a strong presence in this continent by building on local talent and organisations.

“We will set up distribution and routes to market and above all, by developing solutions and innovations which are relevant for the local needs,” Jong said.

Philips Electronics is currently undertaking its third annual pan-African Cairo-to-Cape Town road show to raise awareness on how healthcare and lighting solutions could enhance life in Africa.

During the road show, the Philips team will showcase its new innovations and continue to engage with customers, governments and the media on topics relating to key challenges facing Africa today.