BY BUSINESS REPORTER
KFC, a South African food store hopes to open about 130 new stores in Africa including Tanzania this year, bringing its restaurant count to 1000, MD Keith Warren said yesterday.
"Last year we opened about 70 KFC s. This year we plan to up the ante. The opportunities in Africa are enormous," Warren said.
Yum, the owners of brands including KFC, Taco Bell and Pizza Hut, is considered the world’s largest fast-food restaurant company with more than 36000 restaurants in more than 110 countries. Its turnover in SA was about R8bn last year.
KFC said it planned to expand into seven more African countries this year. "Stores are already being built in Angola and Malawi, with KFC outlets to be added in Tanzania, Uganda, Angola, Zimbabwe, Democratic Republic of Congo and Madagascar." Last year, KFC opened restaurants in Zambia, Ghana and Kenya.
"The expansion into Africa is aimed at tapping into a rising middle class market with strong economic growth potential as there is a move towards a stable, salaried job culture and away from traditional agriculture activities," Yum’s GM of new African markets, Bruce Layzell, said.
By the end of this year, KFC aims to be in 20 countries throughout Africa. Part of this expansion plan was to establish successful supply chain partnerships, the company said.
Famous Brands , the owners of brands such as Steers and Wimpy, opened 60 restaurants in SA and 18 elsewhere in Africa in the three months to December. Last week, it said it had experienced particularly strong growth in Mauritius, Zambia and Nigeria. In October, the company said its footprint would exceed 2100 restaurants by this month.
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